It doesn’t get better than a month filled with back to back fashion weeks, catwalks purring across New York, London, Milan and Paris (yay!). Fantastic fall trends were vastly differential, ranging from 60s-70s flares and fringes, tantalising textures (think PVC, suede and fur) to highland homage with tartan prints, but the garments weren’t the only inspiring aspect from this year’s sartorial event.
A photo speaks a thousand words. Fashion month proves that utilising all forms of social media for ‘as it happens’ news can be far better for a brand. Balmain’s creative director Olivier Rousteing has been hailed the Instagram king. He actively used the platform to keep the brand current and tapped into the latest ‘squad goals’ trend, encouraging his socialite models to join in the fun and now nobody can hide from #BalmainArmy.
Photo credit: Instagram, Balmain Paris
Snapchat also got in on the action and published live feed videos and snapshots from the side of the catwalk and backstage from all four locations, allowing brands to engage with users and push their personalities.
PR Week has been focussing on their 2030 predictions and technology and the use of social media platforms was top of the list. Jessie Bland, Content Strategist at WE stated ‘Every story that a brand tells will use technology, regardless of the sector; whether that’s to amplify digital content, or create a virtual reality experience.’
Rick Owens – All for One.
Rick Owens (who has managed to gain coverage in all pockets of the media with his weird and wonderful ideas) taught us that team work makes the dream work. A unified brand voice is far stronger than voicing single opinions. He wasn’t shy in expressing that he had nothing to do with an individual protest staged by one of this models, who had decided to take the opportunity to stride down the catwalk holding a scrap of white cloth reading ‘Kill Angela Merkel – Not’.
Photo Credit: Yannis Vlamos, indigitalimages.com
Rick Owens’ experience shows us that it is vital to be singing from the same hymn sheet as opposed to one person standing on a soapbox speaking for all; it is the best way to send a unified message. Internal communication is just as important as external, making sure everybody is on board with the brands message is critical.
Here at Simpler PR we’re proud to say that we’re always unified with each of our clients’ ‘brand message’. Our extensive experience in all types of copywriting – from social media to press release and advertorials – means that we can always capture the right tone in which to get the message across (and we know how to get it out there too!). If you’d like to see how we can help your business email firstname.lastname@example.org or give us a call on 01494 793501.