The other day I was with my little girl and her friend, they looked so cute as they walked ahead of me swinging their shoppping bags that I had to capture the moment on camera… so out comes the iphone and click… done. Of course we all do this, all the time. However, it got me thinking – why not just enjoy the moment for what it is? Don’t worry about making a digital record, just store the image in your mind. Sometimes we are too busy taking pictures, texting pictures, updating facebook, tweeting, downloading emails, taking calls etc etc that we don’t enjoy the here and now.

I’ve made a promise to myself to live for the moment and to take time to enjoy what life offers for today.

In PR we are so often looking to the future, we are always focusing on the next season and it is hard to savour the here and now… but I’m going to try!