A few thoughts and ponderings from the Simpler PR team that we just couldn’t keep to ourselves…

On the 17th day of Christmas Simpler PR gave to me…

To celebrate the season of giving, Simpler PR is giving one lucky winner a nice Christmas treat. It couldn’t be simpler!  Just like us on Facebook, follow us on Twitter or Tweet about this competition via the Rafflecopter link and you will be in with a chance to win a delicious Christmas gift!  The best part is you can enter every day for a better chance of winning! What is the prize we hear you asking?  Well!  The prize for the lucky winner is an exquisite box of Ferrero Collection chocolates… What better way to end of your Christmas day […]

The History of PR – Part 2!

Over the years there have been various figures that have embraced PR and used it effectively within their profession or demonstrated its power with dramatic results. The First World War helped kick-start public relations as we know it today. The likes of Ivy Lee & Sir Edward Bernays utilised propaganda (or “Spin” as we would label it today!) with campaigns such as ‘Your Country needs you!’ It was Ivy Lee who took PR to US businesses in the mid-1900s and became the first PRO the world had seen. In the 1920’s Hitler’s 3rd Reich launched its own kind of PR campaign […]

The History of PR – Part 1

Not quite the oldest profession (!) but PR certainly has a heritage going back to the middle ages. The profession originally referred to PRO’s or ‘Publicists’ and rarely saw the difference between advertising and PR – as their job was to deal with the media, in whatever capacity required. The earliest recorded memories of true Public Relations are from the days of Shakespeare – who was the spin doctor for the institute of the monarch and much loved by Queen Elizabeth 1. The most powerful writing by Shakespeare which really “sells” the idea of the divine right of kings is from […]

A Spooktacular Evening!

The days of ‘Trick or Treating’ are long gone…somehow it’s not acceptable without a small child! But that’s OK, there are loads of other Halloween activities to do. Most involve fancy dress, a classic horror movie (does it get any scarier than The Exorcist?!) or some sort of event. Last night, we thought we’d do something a little different, we went along to the Hell-Fire Caves‘ annual ‘Fright Night’ in West Wycombe. The caves themselves are truly fascinating with a long history including the secret society meetings of Sir Francis Dashwood and his notorious Hellfire Club. Chambers that usually play […]